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Plans to expand air freshener market in six countries
February 26, 2009
By: TOM BRANNA
Editor
Clorox and Sara Lee will partner to launch in six Latin American countries new air freshener products under Clorox’s Poett and Mistolín brands. Consumers in Argentina, Chile, Colombia, Peru, Uruguay and Venezuela will soon have access to the products available elsewhere in the world under Sara Lee’s Ambi Pur brand. The commercial agreement encompasses Sara Lee electrical plug-ins, rim blocks and car air fresheners – a strategic fit with the instant air fresheners and laundry...
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